One thing I really like about summer in Spain is its heavily populated music events billboard. Always end up attending none (Sónar festival 5 years in a row as a LED video technician does not qualify as “attending”). But the option is there year after year, and that’s good news.
That summer, Jack Daniels wanted to ride the wave and chose SOS festival (Murcia) to rise their flag. Great artists headline: Orbital, Fatboy Slim… Great place, open field, summertime warm nights…
JD would have their own big booth there and asked for a LED layout of two medium-size side displays and one banner just above the entrance to the place. They already had some contents for this, but were just clearly poor for the occasion. What they were really after was quality visual impact based on a couple of TV JD spots handed to me as reference.
The result was a set of sophisticated black&white CG+Motion Graphics pieces, blending modern look&feel fit for the ocassion and classical taste of the brand. Perfect on LED displays.
Used Maya to import instruments geo, toon-shading and cam animation. After effects would be my choice for animating strokes and finishing look&feel.
I was also in charge of both installing and controlling displays all along the festival, so had some late night VJing as well. Not sure, but I think Resolume was what I used those nights.
I was so frantic happy with the job done by the whole team that, the last date at the festival, just as I finished my session that night, turned everything off, put my laptop in my backpack and got embarrasingly drunk.
Still drunk as I was, took some early morning pictures at the train station waiting for my ride back to Barcelona… You know, the kind of moments when creativity flows strong through your alcohol flooded veins… Got this great idea of taking some nice railtrack portraits where tracks would give the impression of actually growing from the camera lens into the horizon… So there I was, laying myself onto the tracks, shooting…
Sorry, mama.
Swear your son will never do such a thing again.
Leave you with some pictures of that night-morning. Please notice how incredibly sharp morning pictures are, given the circumstances…
