It started almost the same way as Desigual: one trial LED display in a Barcelona Glories mall, contents needed for an ongoing campaign. They liked the first thing they saw, so the idea from now on would be animating their graphic art into neat motion graphics.
Had a couple of good campaigns to play with, but rapidly PPJ started to use their own full feature videos instead of motion graphics work, so things cooled off for us.
Not exactly a shame, must say… but fun times while they lasted.