What? BSK at Sonar 2014? Yeah, seemed kinda weird to me too when this project came along. They would attend as exhibitors this year. And people should know about it.
So we just got one .psd file with one logo… and some ideas. Very visual ideas: geometry, simplicity, motion…
Started out with some 3D attempts that quickly flat down to 2D space, lines and squares nicely animated, driven by one soundtrack bottom layer, giving the whole thing an organic overall feel.
Chromatic aberration is one of my favorites. So I gave it a shot on this black and white piece just to subtletly dress it up and naturalize the whole thing.
Some depth of field, some lens blur+distortion on top… and this baby suddenly came alive. Nothing but AE for this baby. No need for rocket science here.
Love playing with lines…