Commercial relationship with Inditex had its up and downs since the very beginning… Oh, boy… When pricks come across your path, conflict is just around the corner. Happens all the time.
Thing is, after rebuilding bridges between Inditex and Lightsound in 2013, we ended up working on every BSK campaign since then.
Basically, we do two kinds of visual work for them: motion graphics based on their designs, typically announcing express campaigns like My Valentine’s Sync The Beat; on the other hand, we work their collections footage by adding sleek FX to improve visual impact on LED displays at stores.
Although BSK has their graphic design work very clear, they give us quite a degree of freedom to play with their stuff.
Was not an easy account all along, but ended up being fun. Till next prick comes along… But that’s just life, ain’t it?