Who the fuck is Valentine? Guess I shouldn’t be asking these kind of things in this Google Era… Too bad I’m writing these lines on the train, on my way home… Signal weak… Mostly offline…
The thing is… BSK was about to have an express campaign for 2014 Valentine’s day. They sent us their graphic work for the ocassion… and the rest was up to our romantic minds.
Yes, lots of pink. Yes, birds and flowers and a big classic heart. But the idea behind all this was just fine: urging people to build up a playlist over their favorite songs on Valentine’s.
So I took all these graphic elements and built a tour around different 3D scenes. Basically, I gave the whole thing more a parallax feel rather than a complex walkaround.
Correct animation, correct motion blur, some subtle flickering… Another AE solely piece.
Not exactly Lord of the Rings… well… not even close. But a fine and very alive example of what can be done with just a few graphic elements and the right dosis of animation and natural comp dressing.